PJ Graves and Daughter offer service and equipment to digital and offset print shops. Their factory-trained technicians have over 40 years experience in the printing industry and are up-to-date on all of the latest equipment technology to keep companies on the cutting edge. PJ Graves and Daughter has grown to offer new and used equipment as well as custom machines and parts while still keeping the same mindset that was the foundation of their company: the customer’s needs come first.


We had the pleasure of speaking with Lauren Graves of PJ Graves and Daughter about their success with selling the ColorMax7 Digital Color Printer. Because it uses the latest technology to produce full color output at three times the speed of traditional shuttle head printers, the ColorMax7 has made a nice addition to their product line. “It’s a great add-on product,” Graves said, “When we go in for an inserter sale, we talk about the ColorMax and how it’s a more cost effective way to print envelopes than a machine that requires toner.”  


The ColorMax7 has helped open more doors for their company as well. When asked what helps get the sale over the competition, Graves said, “The per-piece cost.” With industry-leading technology, it’s less than a penny per piece. “There are no click charges or maintenance contracts. It just makes sense for short run envelopes,” Graves added. “I explain that they can purchase it outright with shipping and installation for less than the cost of outsourcing.” PJ Graves and Daughter has also increased their revenue by selling ColorMax7 supplies.


A selling point Graves uses when visiting her customers is, “Unlike a regular laser printer, a printed piece from a ColorMax7 emulates one from a 4-color press.” It prints high-quality, full-bleed, and is very fast with speeds of up to 7,200 pieces per hour. The ColorMax7 conveniently combines a printing press with a copier. “A lot of our customers are schools. They use it for their short run envelope jobs. Once they see a demo, they love it,” Graves said. “You can also print variable data,” which is a leading-edge print service.


The support from Formax has played a part in PJ Graves and Daughter’s ColorMax7 success. “Our experience with Formax has been great,” Graves said. “The service has been outstanding and we would definitely recommend them.”


PJ Graves and Daughter continues to bring innovative technology and brilliant full-color results to their customers with the Formax ColorMax7.

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