Case Studies

In our first story, a proactive sales approach leads to quick & easy new business in Mint postage equipment. In the second, a sales rep keeps a current customer's relationship strong by placing a small folding machine, opening the door for future opportunities. Email blast to current customers nets new Mint order the same day The Story This rep reached out to his current customers with an email blast about Mint postage meters. The message included a couple of simple...

Two Formax Products Help NatureCity with More Efficient Printing, and Handling Cardboard Waste NatureCity is a direct-to-consumer nutritional supplement provider, founded in 2002. To reach current and potential customers, they utilize a variety of marketing materials, including catalogs, membership cards, letter envelopes and special promotions. With a high volume of these materials to send out, they were looking for an efficient, single-pass solution to print artwork and addresses at the same time. They were also dealing with a lot of…

In our first story, a a quick-thinking sales rep closed a Mint 110 at a physical therapy office. Another rep from the same company helped place a Formax FD 38Xi Automatic Folder with a County Office where the staff was frustrated with hand-folding documents. One-stop solution pitch lands copier and postage meter sale The Story During a visit to a physical therapy office, the sales rep was looking to replace this existing customer’s copier equipment. With a quick glance at...

FD 346 Case Study: First Choice Mailing Formax Dealer Mark Bond has been in the mailing equipment business in Florida for more than 30 years. In 2004, he started his own company, First Choice Mailing. Formax was one of the first companies he reached out to as he was building his product line. We recently talked with him about his experiences with Formax, and especially the FD 346 Touchscreen Tabletop Folder. Time for an Upgrade One of his long-time customers…

Two sales success stories from a Mint Dealer in the midwest. First, a Mint 210 sale in an existing MPS account followed by a second sale of a 6608 Series inserter that completed the deal. MPS contract signing leads to new postage customer The Story Coming from one of our western region Mint dealers this week, a sales rep initially stopped by to have a current customer sign order paperwork for managed print services. The rep also provided a Mint...

Atlas C102 Case Study: Pinney Printing Company Being in business for more than a century, the folks at Pinney Printing Company, of Sterling, Illinois know a few things about printing and print finishing. They provide a wide range of products, including tri-fold brochures, booklets, business cards, flyers, and more. And since digital printing has taken off, they also know about the frustrations of toner cracking.   Production Manager David Zimmerman, who’s been with Pinney for 36 years, told us how…

Atlas-TRIO15 Case Study: American Document Solutions/Postal Express American Document Solutions of Columbia, Missouri, is a reprographics center providing services to contractors, engineers and owners in the construction field. Their retail branch, Postal Express, offers packing, shipping and business services as well as on-demand print and finishing. Postal Express’ most common print finishing projects are business cards, greeting cards, postcards, and brochures, many of which have full-bleed artwork. We talked with owner Brandon Roberts, and discovered how the Formax Atlas-TRIO15 Slitter/Cutter/Creaser...

ColorMax8 / 6306 Series Case Study: Communique Direct Mail Marketing & Printing Communique Direct Mail Marketing & Printing, in Virginia Beach, VA, has been providing mail and print services for nearly 40 years. Clif Smith and his wife Sharon purchased a small mail house in 1979 and have grown it into a multi-million dollar company.    We recently spoke with Clif, who told us how they’ve transitioned from presses to digital, and how automation has reduced their staff workload. The…

Cut-True 31H Cutter Case Study: Royal Business Forms Royal Business Forms, in Arlington, Texas, has been in business for 50+ years, providing customers with custom printed checks, invoices, statements, envelopes, self-stick notes and more. With corporate clients requiring up to 1.5 million checks in a single order, Royal utilizes guillotine cutters on a daily basis. When one of their older cutters had a mechanical failure, and parts were no longer available, they looked to Formax for a new finishing solution:…