Case Studies

7K Metals is a precious metals dealer based in Idaho, with 20,000 team members in the U.S. and around the world. With a large number of staff, and orders to ship, they do a lot of in-house printing, including business cards and coin cards to include with orders.   We spoke with team member Chris Weary about how choosing the Formax Atlas-TRIO15 has enhanced their marketing efforts as the company grows.   Atlas-TRIO15 Makes the Cut for this Business Prior…

Cut-True 22S Provides Students with Real-World Production Experience Mid-East Career & Technology Centers in southeastern Ohio specializes in offering students career opportunities through hands-on educational programs, in a wide range of disciplines. We recently spoke with Owen Williams, Graphic Art and Design instructor, who told us how the Formax Cut-True 22S Guillotine Cutter makes a difference in his classroom. User-friendly features promote working independently As part of the curriculum, students learn skills commonly used in a print shop, including computer…

In our first story, a proactive sales approach leads to quick & easy new business in Mint postage equipment. In the second, a sales rep keeps a current customer's relationship strong by placing a small folding machine, opening the door for future opportunities. Email blast to current customers nets new Mint order the same day The Story This rep reached out to his current customers with an email blast about Mint postage meters. The message included a couple of simple...

Two Formax Products Help NatureCity with More Efficient Printing, and Handling Cardboard Waste NatureCity is a direct-to-consumer nutritional supplement provider, founded in 2002. To reach current and potential customers, they utilize a variety of marketing materials, including catalogs, membership cards, letter envelopes and special promotions. With a high volume of these materials to send out, they were looking for an efficient, single-pass solution to print artwork and addresses at the same time. They were also dealing with a lot of…

In our first story, a a quick-thinking sales rep closed a Mint 110 at a physical therapy office. Another rep from the same company helped place a Formax FD 38Xi Automatic Folder with a County Office where the staff was frustrated with hand-folding documents. One-stop solution pitch lands copier and postage meter sale The Story During a visit to a physical therapy office, the sales rep was looking to replace this existing customer’s copier equipment. With a quick glance at...

FD 346 Case Study: First Choice Mailing Formax Dealer Mark Bond has been in the mailing equipment business in Florida for more than 30 years. In 2004, he started his own company, First Choice Mailing. Formax was one of the first companies he reached out to as he was building his product line. We recently talked with him about his experiences with Formax, and especially the FD 346 Touchscreen Tabletop Folder. Time for an Upgrade One of his long-time customers…

Two sales success stories from a Mint Dealer in the midwest. First, a Mint 210 sale in an existing MPS account followed by a second sale of a 6608 Series inserter that completed the deal. MPS contract signing leads to new postage customer The Story Coming from one of our western region Mint dealers this week, a sales rep initially stopped by to have a current customer sign order paperwork for managed print services. The rep also provided a Mint...

Atlas C102 Case Study: Pinney Printing Company Being in business for more than a century, the folks at Pinney Printing Company, of Sterling, Illinois know a few things about printing and print finishing. They provide a wide range of products, including tri-fold brochures, booklets, business cards, flyers, and more. And since digital printing has taken off, they also know about the frustrations of toner cracking.   Production Manager David Zimmerman, who’s been with Pinney for 36 years, told us how…

Atlas-TRIO15 Case Study: American Document Solutions/Postal Express American Document Solutions of Columbia, Missouri, is a reprographics center providing services to contractors, engineers and owners in the construction field. Their retail branch, Postal Express, offers packing, shipping and business services as well as on-demand print and finishing. Postal Express’ most common print finishing projects are business cards, greeting cards, postcards, and brochures, many of which have full-bleed artwork. We talked with owner Brandon Roberts, and discovered how the Formax Atlas-TRIO15 Slitter/Cutter/Creaser...